OVERVIEW
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury
Are you looking to increase your Brand Engagement?
We, at Kreativ Street, provide our social media expertise to increase your brand awareness by reaching out to millions of online audiences on social media channels. As of 2019, the approximate number of active users across popular social media channels are mentioned below.
We understand the growing need of promoting your business on social channels to reach out to their ideal customers. Social media marketing is an effective way to get in touch with potential customers across the world. We, at Kreativ Street, work on a well-structured social media marketing strategy in context to your business goals. We take into account the need for designing the best social strategy for different business goals. Depending on your business, you may have any of these following social media goals listed below:
We start with a deeper analysis of your social media content, SEO, web structure, and then set key priorities in relation to your business and formulate equivalent strategy to improvise. Another important aspect is to know about your ideal audience. Social networks are like distribution channels spreading across the world. Not everyone is a potential buyer on social media.
Identification of Key success metrics is equally important for an ROI driven approach.
Some of them are listed below:
Key Success Metrics
Volume
It measures how many people are talking about your brand on social media. It determines the size of conversation around your brand in social channels.
Reach
Reach is a great indicator of your potential audience size. It measures the scope of your content and message spread across social media.
Engagements
Engagement is the most important social metric. This measures how people are interacting with your brand and content across social networks.
Influence
The influence you have over your audience are those who are talking about you and in turn, have influence over their own audience.
Click-through
The number of clicks on a link for a post on a given social network.
Conversions
The number of conversions per time period. Conversions can be defined as the ultimate action you’d like users to take on your site.
Leads
The number of potential sales contacts earned through social media per time period.
Kreativ Street plans your social media content strategy accordingly with a strong reflection of your brand image and the goal to increase engagements. Content plays a crucial role in promoting your business over social channels. To be successful with your content and social media marketing strategy, we embed the four crucial functions together to create an impactful brand image.
They are as follow
An effective content strategy for your brand image on social media channels can boost your business to newer heights. It increases your business equity, creates new customers, retains existing customers, and increases sales for your business. Kreativ Street brainstorms content topics that align with the messaging of your brand. We map the content through stages of the buyer’s journey. Some of the basic content types generally used to increase engagements are as follows: